Earth Hour is a waning fad. A couple of years ago, when I left security lights on in my shop, people wanted to know why I was not interested in saving the planet.

This year, when I put a note in the window explaining why we would not be keeping Earth Hour, people said they had no idea it was happening.

Some more thoughts on this from Ira Levant:

What’s remarkable about this month’s Japanese calamities is how few people were actually killed. Ten thousand are dead and 17,000 are missing — a tragic loss. But compare that to another earthquake in Japan in 1923 that killed more than 100,000 people.

This month’s quake was more than 10 times as powerful, but a combination of better construction methods and better emergency response saved lives.

Japan’s earthquake was the fifth largest ever recorded, a startling 9.0 on the Richter scale — where each number is 10 times more powerful than the previous number. A 10.0 earthquake has never been recorded.

This is very encouraging — and it’s a testament to human achievement.

Saturday was so-called Earth Hour, a publicity stunt created by the World Wildlife Fund where enthusiasts were supposed to stop using electricity for an hour. Only a rich, luxuriant society would fetishize poverty and want. Japan is still rebuilding; there are still parts of that country where electricity is not back on. They are in a permanent state of Earth Hour deprivation — not as some fashion statement but because of a tragedy. How is that state of despair a morally commendable situation?

It was human development, industry, capitalism, electricity — and in Japan’s case, safe nuclear power — that has made the difference between their more modest death toll and the 230,000 who died in Indonesia’s earthquake and tsunami in 2004, or the 220,000 who died last year in Haiti. Haiti’s earthquake was less than 1% as powerful; it was their lack of industrial development that made it so deadly.

Is that really the state of affairs we want to be worshipped on Earth Day? For centuries, guilty, rich, white liberals have professed their admiration for the “noble savage” — an unspoiled man, typically in a pre-industrial civilization, not yet spoiled by our modern ways or troubles.

It’s a fantasy, it’s condescending, it’s political psychotherapy for the idle rich who feel guilty about how easy their own lives are, and who are clearly looking for some spiritual meaning they themselves lack. But in a world where there are enough natural threats to man’s happiness and longevity, fetishizing primitive economies is a suicidal fetish.

Japan will rise again — over the objections of those who would sentence it to a nuclear-free, industry-free, permanent Earth Day.